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- Reports - 7 Emotional Appeals You
Can Use To Super Charge Your Headlines!
Copyright 2003, Joanne L. Mason
A great way to attract more prospects and
increase your profits is by using
emotional appeals in your headlines.
People make the decision to buy your
products or services based on
psychological triggers. They want the
benefits of your products to help achieve
a certain goal or feeling.
Whether your prospects desire to feel
smarter, become more successful, feel
happier or feel safer, it is your job to
target the underlying desires that
motivate your prospects. When you uncover
the hidden desires within your prospects
it will be much easier to write
stimulating headlines that magnetically
attract more customers and close more
sales.
In this article I'll reveal to you seven
common emotional desires for most people.
I'll also give you examples of how to use
these emotional appeals to super charge
your headlines to make quick and easy
sales.
1. The desire to make more money
Money making headlines are easy because
everyone wants to make more money. In
these headlines, always use dollar signs
and actual dollar amounts to dramatize
the effect of earning huge sums of money.
Here's an example:
"Discover How Cheap Little
Classified Ads Can Make You Up To $7,532
A Day!"
2. The desire to save money
People work hard for their money and
don't want to waste it
unnecessarily. Notice how this type of
headline appeals to that great feeling
that we all enjoy when we can keep a few
extra dollars in our pockets:
"Here's How You Can Save 35% On Your
Next Vacation"
3. The desire to save time
Time saving solutions are extremely
popular in our fast-paced world today.
See how you can create a winning headline
by promising your prospects that you can
show them how to get more done faster:
"125 Ways To Get More Accomplished
In Less Time"
4. The desire to avoid effort
In addition to saving time, we also want
to save effort. Here's an example of a
great headline that guarantees a simple
solution to an otherwise difficult
process:
"Six Easy Steps To Making A Fortune
In Mail Order"
5. The desire to gain knowledge
Instinctively, one of the greatest
emotional desires in humans is to gain
knowledge. Here's one way that you can
use that natural curiosity in your
headlines to magically appeal to
customers:
"Discover How To Turn Your Passions
Into A Profitable Business"
6. The desire to be more
successful
This is a universal appeal because no one
wants to be a failure. This type of
headline also works well with parents
because in addition to their own success
they also want to help their children to
succeed. Here's a headline that uses that
angle:
"Here's How To Help Your Children
Succeed In School"
7. The desire to avoid loss
Customers need to know that they won't
take a loss if they try your products.
Notice how this "guarantee
headline" reverses the risk and lets
your potential customers know that they
have nothing to lose by doing business
with you:
"Learn How To Get As Much Credit As
You'll Ever Need...100% Guaranteed!"
When you understand what your prospects
want it's easy to write
headlines that appeal to that particular
desire. Give them what they want to help
them make more money, save time, gain
knowledge or become more successful. Tap
into whatever it is that they desire most
and watch your sales increase
dramatically.
Joanne L. Mason
http://www.QuickandEasyHeadlines.com
Article by
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