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- Reports - 8 Power Packed Ways to
Sell Your Products!
The results are in! After tracking
click-throughs and sales for months I
have the definitive answer on which
promotional techniques are working and
which ones are not. If you are not using
one of these methods for promoting
products with affiliate programs, toss
away your old method and apply one of
these proven techniques.
Personal recommendations 78,800
Showing the product with endorsement
36,200
Text ads in related content 16,500
Banner ads 8,300
Text ads in unrelated content 5,500
You will notice that nothing beats a
personal recommendation, once you've used
the product, and if you really believe in
it, your heart felt emotion would come
through in your words. Just write a few
short paragraphs on how you benefited
from using the product, what problems it
solved, what pain it relieved and / or
how much more free time you now have
because of it. Then email everyone on
your opt-in list recommending the product
to them.
It works best if you announce it as a new
product by itself, as a "special
edition", "press release"
or "this just couldn't wait"
type of a newsletter to your readership.
Another effective yet "softer
sell" would come as a recommendation
for the product in your regular
"weekly" or "monthly"
newsletter. A much slower but effective
personal recommendation comes in the form
of three lines of text (called a
signature) at the bottom of every email
you send. If you are not a writer, don't
want to email your opt-in list, don't
have a list, or feel you can't put
together a recommendation. Your best bet
is to mail out to a known targeted safe
list!
Of course if you write the endorsement,
it will have much more power, because
your customers will know by the writing
style that it's coming form you, that you
believe in the product, and if you
believe in it, so will they. When it
comes to endorsement ads, the more
prominent location on your web site that
you give the product endorsement, the
more products you will sell. Try the
upper left-hand corner of a popular web
page, "above the fold" as they
say. We read left to right, so we always
start there. Another
popular spot is at the very bottom, as
the last thing on your page. It gives
people a recommended destination, after
they've seen everything else on your
page.
Text links continue to perform well,
especially if you use them within related
content on your site. You might have an
article or report on the search engines
or Internet marketing. Such an article is
perfect "related content" to
slip in a clickable hypertext link, using
your affiliate code, that leads directly
to a sales letter, where you get the
commission when the sale is made.
A dozen different banners combined on
hundreds of web sites will not outperform
endorsement ads. I definitely recommend
any of the previous sales methods over
putting up banners. But if you are
pressed for time and just want to put
something graphical on your site, then
it's better than not getting any
affiliate sales at all. Remember that if
all you do is put up a banner, your sales
will be much lower. If you combine a
banner, along with an endorsement ad,
your sales will be over 400% higher. Last
and least effective is to put up a text
link on a page that has nothing to do
with the Internet, marketing or promoting
web sites. I don't recommend this method,
but include it here for the sake of
comparison only.
Making Personal Recommendations
Nothing beats a personal written
recommendation. A personal testimonial or
review can increase sales as much as 950%
over a plain old banner ad. Once you have
become familiar with the product, you can
write your own review. You might want to
try some of the strategies listed below,
as they have proven very effective.
If you have an opt in email list,
announce the product - all by itself -
for the best results, do a special
announcement, a review recommending the
product, a special bulletin or "this
just couldn't wait" type of press
release If you have an opt in email list
on an unrelated subject, advertise the
software at the end of your sales letter
with a little, P.S. Oh by the way, I
almost forgot, here's a great Internet
Marketing Tool I just discovered the
other day.
If you publish a regular newsletter,
announce the software as a hot new
product with an endorsement to your
readership, or slip it in the "back
door" by making it seem like a paid
ad but using your affiliate code If you
have a "Top 10" product list,
you can make the product one of your top
choices.
Include a little text only 3 line tail
tag or signature file containing your
affiliate code at the end of all your
email correspondence and postings.
There you have it, the top 8 most
powerful advertising tools of all,
nothing beats your own personal
recommendation, all you have to do is get
into action, write your personal
recommendation now
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Article written by ROBERT PUDDY
Webmaster http://www.hotbobs.com
http://www.adcredits.com
http://www.clicktwister.com
All the advertising and marketing tools
you'll ever need
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